Sam Michelson is the founder and CEO of Five Blocks, a leading digital reputation management firm. With over 20 years of expertise, Sam and his team have pioneered technology and services that help manage online reputation for brands and executives on platforms such as Google, Wikipedia, and LLMs like ChatGPT. The firm has extensive experience in working with real estate executives and their projects to ensure their online presence is properly curated. Under his leadership, Five Blocks has become the go-to partner for many leading PR and Public Affairs firms. Sam holds two US patents for inventions in knowledge base technology and interactive digital advertising. Sam is an avid traveler, scuba diver, and mountain biker. He is married and has eight children.